Arrancamos esta bonita aventura - Octubre 2022

We start this beautiful adventure - October 2022


First of all, if you have made it this far, thank you very much for doing so. Thank you for reading these words. Thank you for trusting this project. Thank you for giving us the opportunity to make this possible.

We are Jesús and Jaime, two friends from Rioja. Today we want to announce something very nice that we really wanted to tell you, something that makes us very excited:

After a lot of effort and dedication , we officially began this beautiful adventure. This is a dream come true, a project carried out with a lot of love and passion . A brand born from the desire to do things differently, to go against the grain. Emerging from the nonconformity of remaining immobile in the face of the climatic situation we are experiencing. We hope you like it.

From today, we can launch this sustainable fashion project: THE ANTI-BRAND , a brand based on consciousness and transparency .

This has only started. We will continue working hard to try to contribute our grain of sand. We will continue fighting to transform the fashion industry. We will continue fighting to make this world a little better place. Always with the same desire . And above all, we will continue to strive to bring the values ​​of sustainability and transparency to the maximum expression. Always taking into account the best for the planet in every decision we make, in every step we take.

On this website , we will show you everything about this project, with the maximum sincerity and transparency possible.

Thank you for the support! I love you.


Jaime and Jesus

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